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NGV Art Book Fair

From the spaces housing the fair, to the visitors attending, this concept for the third annual Melbourne Art Book Fair was born from a celebration of individuality and personality, seeking to create harmony amongst competing visual identities without reducing the abundance of personality in the spaces, books and attendees to a single visual outcome.

The CMYK Red and Blue graphic is homage to the form of the book and the printing process. Placed over various paraphernalia the graphic unifies the outcomes of various designers, patrons and the varied spaces that house the fair, uniting the different concepts of each architect, designer and guest under one identity, creating cohesion in individuality.